Netflix

House of Cards

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 This year a surprise contender hijacked the Republican Candidate Presidential Debate to promote his own platform, Frank Underwood of Netflix's "House of Cards."

A faux campaign video was seeded into the broadcast that could have been shilling for any of the candidates, cutting together proud patriotic scenes from around the country with an inspiring voiceover.

 

 

 

Website:

Then viewers were directed to the website, FU2016.com invites visitors to "join" Franks movement and support such issues as "dishonesty," "inequality" and "entitlement."

 

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Case study:

 

 

Recognition:

Cannes Integrated Grand Prix
Cannes Lion Gold
Cannes Lion Silver (2)
Cannes Lion Shortlist
One Show Gold
One Show Silver (2)
D&AD Graphite Pencil (2) 
Andy’s Integrated Gold
Art Directors Club Silver

Other selected works